Lets make the internet fun again.
I build things that feel alive. Apps, products, brands, entire systems. If an idea has teeth, I make it real and give it personality.
The how is as important as the what.
I take ideas and turn them into things that actually work; products that run smoothly, survive real users, and don't fall apart when the roadmap gets ambitious. This is the space I’m best in: where the vision is clear, the pressure is high, and the target keeps moving. I shape the direction, the architecture, and the systems so nothing gets lost between the idea and the thing people use. The goal is simple: reduce the unknowns, remove the risk, and ship something that holds up long after launch.
Setting the path, picking the tools, shaping the experience. This is where the big decisions get made so everything downstream stays aligned and builds momentum instead of friction
Hiring well is one thing. Getting a team to move as one is another. I create the structure, clarity, and workflows so people can actually do great work instead of fighting fires.
Good systems save time once. Great systems pay off forever. I design the operational backbone; the automation, pipelines, processes, and architecture that turn a product into something durable.
Startups, enterprises, and everything between
Early builds need speed and certainty. Mature systems need stability and direction. Teams need alignment. Founders need momentum. Large organizations need courage to fix the parts nobody has touched in years. I’ve operated inside all of these spaces, translating what each stage actually needs into steps that move the work forward. No matter the scale, it comes down to seeing the structure, shaping the path, and removing the friction that slows people down.
How I approach the work
I rely on a set of principles that keep the work sharp no matter what I'm building. It's a mix of pattern recognition, technical judgment, and taste — knowing when to move fast, when to pause, and when to throw something out entirely. Tools change constantly, but the underlying craft doesn't: clear thinking, clean execution, and the discipline to solve the real problem instead of the loud one. That's the layer everything else sits on.
Selected ventures & projects.
A quick look at the projects and companies that shaped my approach, from early experiments to high-stakes platforms.
A digital fidget toy
A little kinetic distraction for the over-engineered mind. Consider it an ode to the joy of building things just because you can.
The full archive
This section collects almost everything I have shipped or taken seriously enough to log. Hacky prototypes, side projects, internal tools, public products, and large scale builds sit next to each other. You can see the jumps between them, how ideas repeat, and how the work changes with different constraints.
Rewriting the narrative
Everyone has an origin story, and most of them start to sound the same after a while even when the paths behind them are totally different. Instead of pretending mine is some never-before-heard epic, here's a little tool that lets you spin the same facts in whatever tone you want. Your choice!
Utilities Menu
A set of tools I've built to handle the repetitive or annoying parts of daily work. From tiny utilities to more complete apps, they're all designed to be practical, fast, and easy to use.